FAT TIRE & FRIENDS COLLABEERATION
To celebrate New Belgium’s 25th Anniversary. We launched a collaboration pack from six different breweries all giving their “spin” on the original Fat Tire recipe.
MARY JANE ALE
In partnership with Winter Park Resort, New Belgium brewed a beer specifically for the the resort. Mary Jane is the infamous side of Winter Park that is known for some of the best skiing on the resort. We wanted to put a face to a name and we did just that with the packaging. We launched it with treasure hunts on the mountain and cuts outs for people to post on social media.
TOUR DE FAT
Tour de Fat is a celebration of bikes, beer and letting your freak-flag fly. We made print ads, posters, coasters and other items to let each of our markets know this epic even is coming their way.
